TY  - BOOK
AU  - Hunt,Shelby D.
TI  - Modern marketing theory: critical issues in the philosophy of marketing science 
SN  - 0538812214
PY  - 1991///
CY  - Cincinnati
PB  - South-Western Pub. Co.
KW  - Marketing
KW  - Marketing research
KW  - Philosophy, Modern
KW  - Positivism
N1  - Includes bibliographical references : (p. 449-478) and index
ER  -