Hunt, Shelby D. <br/><br/>
Modern marketing theory :  critical issues in the philosophy of marketing science / 
Shelby D. Hunt. 
 - Cincinnati :  South-Western Pub. Co.,  1991. 
 - x, 499 p. :  ill. ;  24 cm. 
<br/><br/>Includes bibliographical references : (p. 449-478) and index. 
<br/><br/><label>ISBN: </label>0538812214 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.<br/>Marketing research.<br/>Philosophy, Modern.<br/>Positivism.