TY  - BOOK
AU  - Burton,Marcus
TI  - Modern marketing management
SN  - 0394322541
PY  - 1980///
CY  - New York
PB  - Random House
KW  - Marketing
KW  - Marketing management
KW  - Case studies
N1  - First ed. published in 1975 under title : Modern marketing; Includes bibliographical references and indexes
ER  -