Modern marketing management / 
Burton Marcus ... [et al.] 
 - Rev ed. 
 - New York :  Random House,  1980. 
 - xxii, 709 p. :  ill. ;  24 cm. 
<br/><br/> First ed. published in 1975 under title : Modern marketing. 
<br/><br/>Includes bibliographical references and indexes. 
<br/><br/><label>ISBN: </label>0394322541  16.95 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.<br/>Marketing management.<br/>Marketing--Case studies.