Jefkins, Frank,  1920- <br/><br/>
Modern marketing / 
Frank Jefkins. 
 - Plymouth :  Macdonald & Evans,  1983. 
 - ix, 262 p. :  ill. ;  18 cm. 
 - The M & E handbook series. .
<br/><br/>Includes bibliographical references : (p. 239-240) and index. 
<br/><br/><label>ISBN: </label>0712128026 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.