TY  - BOOK
AU  - Rachman,David J.
AU  - Romano,Elaine Kotary
TI  - Modern marketing
SN  - 0030547261
PY  - 1980///
CY  - Hinsdale, Ill.
PB  - Dryden Press
KW  - Marketing
N1  - Includes bibliographical references and index
ER  -