Rachman, David J. <br/><br/>
Modern marketing / 
David J. Rachman, Elaine Kotary Romano. 
 - Hinsdale, Ill. :  Dryden Press,  1980. 
 - xv, 659 p. :  ill ;  25 cm. 
 - Dryden Press series in marketing. .
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>0030547261 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.