Modern marketing / 
Burton Marcus ... [et al.]. 
 - New York :  Random House,  1975. 
 - xx, 722 p. :  ill ;  24 cm. 
<br/><br/>Includes bibliographies and indexes. 
<br/><br/><label>ISBN: </label>0394317408 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.