Heineke, John M., 1938- Microeconomics for business decisions / : theory and application / John M. Heineke. - Englewood Cliffs, N. J. : Prentice-Hall, 1976. - ix, 245 p. : ill. ; 24 cm. Includes index. ISBN: 0135813891 Subjects--Topical Terms: Managerial economics.Microeconomics.