TY  - BOOK
AU  - Bradac,James J.
TI  - Message effects in communication science
SN  - 0803932251
PY  - 1989///
CY  - Newbury Park
PB  - SAGE Publications
KW  - Mass media
KW  - Psychological aspects
KW  - Social aspects
KW  - Content analysis (Communication)
N1  - p. 313-317
ER  -