Alderson, Wroe <br/><br/>
Men, motives, and markets / 
by Wroe Alderson and Michael H. Halbert 
 - Englewood Cliffs, N.J. :  Prentice-Hall,  1968 
 - 118 p. :  ill. ; 23 cm. 
<br/><br/>Bibliography: p. 109. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing