TY  - BOOK
AU  - Berger,Arthur Asa
TI  - Media research techniques
SN  - 0803941803
PY  - 1991///
CY  - Newbury Park
PB  - Sage Publications
KW  - Mass media
KW  - Research
KW  - Methodology
N1  - Includes bibliographical references (p. 142-143) and indexes
ER  -