Berger, Arthur Asa,  1933- <br/><br/>
Media research techniques 
/ Arthur Asa Berger 
 - Newbury Park  Sage Publications  1991 
 - vii, 148 p. : ill. ; 23 cm. 
<br/><br/>Includes bibliographical references (p. 142-143) and indexes. 
<br/><br/><label>ISBN: </label>0803941803 
<br/><br/><label>LCCN: </label>90-025948 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Mass media--Research--Methodology