TY  - BOOK
AU  - Adams,James R.
ED  - Communication Advertising and Marketing Education Foundation
TI  - Media planning
SN  - 0220663378
PY  - 1977///
CY  - London
PB  - Business Books for the Communication Advertising and Marketing Education Foundation
KW  - Advertising media planning
N1  - Includes indexes; Includes bibliographies
ER  -