Adams, James R.  (James Ralph) <br/><br/>
Media planning 
James R. Adams 
 - 2nd. ed. 
 - London  Business Books for the Communication Advertising and Marketing Education Foundation  1977 
 - 232 p. : ill. ; 24 cm. 
<br/><br/> Includes indexes 
<br/><br/>Includes bibliographies 
<br/><br/><label>ISBN: </label>0220663378 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising media planning