Surmanek, Jim <br/><br/>
Media planning  a practical guide 
Jim Surmanek 
 - 2nd ed. 
 - Lincolnwood, Ill.  NTC Business Books a division of NTC Pub. Group  1985 
 - 165 p. : ill. ; 23 cm. 
<br/><br/><label>ISBN: </label>0844230464 
<br/><br/><label>LCCN: </label>85-062136 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising media planning--United States