Vivian, John <br/><br/>
The media of mass communication / 
John Vivian 
 - 3rd ed. 
 - Boston :  Allyn and Bacon,  1995 
 - xxxi, 496 p. :  ill. (some col.) ;  26 cm. 
<br/><br/><label>ISBN: </label>0205164528  RM101.84 
<br/><br/><label>LCCN: </label>95-160827 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Mass media