Measurement readings for marketing research / 
compiled by J. Paul Peter, Michael L. Ray. 
 - Chicago, Ill. :  American Marketing Association,  1984. 
 - 374 p. :  ill. ; 27 cm. 
<br/><br/><label>ISBN: </label>0877571686 (pbk.) 
<br/><br/><label>LCCN: </label>84-9385 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research--Addresses, essays, lectures.