TY  - BOOK
AU  - Rapp,Stan
AU  - Collins,Thomas L.
TI  - Maximarketing: the new direction in advertising, promotion and marketing strategy 
SN  - 0452262380
PY  - 1989///
CY  - New York
PB  - A Plume Book
KW  - Marketing
KW  - Advertising
KW  - Sales promotion
ER  -