TY  - BOOK
AU  - Rapp,Stan
TI  - Maximarketing: the new direction in advertising, promotion and marketing strategy 
SN  - 0070511918
PY  - 1987///
CY  - New York
PB  - McGraw-Hill Book
KW  - Marketing
KW  - Advertising
KW  - Sales promotion
N1  - Includes index
ER  -