Rapp, Stan. <br/><br/>
Maximarketing :  the new direction in advertising, promotion and marketing strategy / 
Stan Rapp and Thomas L. Collins. 
 - New York :  McGraw-Hill Book,  1987. 
 - 278p. :  ill. ;  25 cm. 
<br/><br/>Includes index. 
<br/><br/><label>ISBN: </label>0070511918 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.<br/>Advertising.<br/>Sales promotion.