TY  - BOOK
AU  - Hiebert,Ray Eldon
AU  - Ungurait,Donald F.
AU  - Bohn,Thomas W.
TI  - Mass media III: an introduction to modern communication 
SN  - 0582282233
PY  - 1982///
CY  - New York
PB  - Longman
KW  - Mass media
KW  - Communication
N1  - Bibliography : p. (608-631) and includes index
ER  -