Rivers, William L. <br/><br/>
The mass media and modern society / 
William L. Rivers, Theodore Peterson, Jay W. Jensen 
 - 2d ed. 
 - New York :  Rinehart and Winston,  1971. 
 - 342 p. ;  25 cm. 
<br/><br/> First ed. by T.B. Peterson, J.W. Jensen, and W.L. Rivers. 
<br/><br/>Bibliography: p.325-335. 
<br/><br/><label>LCCN: </label>78-150023 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Mass media--Social aspects.