TY  - BOOK
AU  - Hiebert,Ray Eldon
AU  - Ungurait,Donald F.
AU  - Bohning,W.R.
TI  - Mass media: an introduction to modern communication
SN  - 0679302379
PY  - 1974///
CY  - New York
PB  - David McKay Co.
KW  - Mass media
KW  - Communication
N1  - Includes index; p. 445-482
ER  -