Bittner, John R.,  1943-, <br/><br/>
Mass communication :  an introduction / 
by John R. Bittner. 
 - 2nd ed. 
 - 442 p. ;  24 cm. 
 - Prentice-Hall series in speech communication .
<br/><br/>Includes bibliographies and index 
<br/><br/><label>ISBN: </label>013559278X 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Mass media.