TY  - BOOK
AU  - McCann,John M.
TI  - The marketing workbench: using computers for better performance 
SN  - 087094763-X
PY  - 1986///
CY  - Homewood, Illinois
PB  - Dow Jones-Irwin
KW  - Marketing
KW  - Management
KW  - Data processing
ER  -