TY  - BOOK
AU  - Rice,Craig S
TI  - Marketing without a marketing budget: how to find customers yesterday, on a shoestring, without fouling up your schecule any worse than it already is ..
SN  - 967995952X
PY  - 1990///
CY  - Kuala Lumpur
PB  - Golden Books Centre
KW  - Marketing
KW  - Management
KW  - Cost effectiveness
ER  -