Oliver, Gordon. <br/><br/>
Marketing today 
Gordon Olive. 
 - Englewood Cliffs, N.J.  Prentice-Hall  1980. 
 - 339p. ill. 23cm 
<br/><br/> Includes index 
<br/><br/>Includes bibliographies 
<br/><br/><label>ISBN: </label>0135582881 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing