Schwartz, David J. (David Joseph) <br/><br/>
Marketing today  a basic approach 
David J. Schwartz 
 - 3rd ed 
 - San Diego  Harcourt Brace Jovanovich  1981 
 - x, 630 p. ill. 25 cm 
<br/><br/>Includes index Bibliography: p. 597-608 
<br/><br/><label>LCCN: </label>80-84487 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing