TY  - BOOK
AU  - Roberts,Mary Lou
AU  - Wortzel,Lawrence H
TI  - Marketing to the changing household: management and research perspectives
PY  - 1984///
CY  - Cambridge, Mass.
PB  - Ballinger
KW  - Households
KW  - United States
KW  - Addresses, essays, lectures
KW  - Marketing research
KW  - Marketing
KW  - Management
N1  - Includes index; Bibliography: p.301-330
ER  -