Marketing to the changing household  management and research perspectives 
edited by Mary Lou Roberts and Lawrence H. Wortzel. 
 - Cambridge, Mass.  Ballinger  1984. 
 - xxv, 349p. ill. 24cm. 
<br/><br/>Includes index. Bibliography: p.301-330. 
<br/><br/><label>LCCN: </label>84-12288 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Households--United States--Addresses, essays, lectures<br/>Marketing research--Addresses, essays, lectures<br/>Marketing--Management--Addresses, essays, lectures