TY  - BOOK
AU  - Hunt,Shelby D
TI  - Marketing theory: conceptual foundations of research in marketing
SN  - 0882440977
PY  - 1976///
CY  - Columbus, Ohio
PB  - Grid
KW  - Marketing
KW  - Marketing research
N1  - Includes indexes; Bibliography: p.  139 -146
ER  -