Marketing the arts 
/ edited by Michael P. Mokwa, William M. Dawson, E. Arthur Prieve 
 - New York  Praeger  1980 
 - xvii, 286 p. : ill. ; 24 cm. 
 - Praeger series in public and nonprofit sector marketing .
<br/><br/>Includes bibliographies. 
<br/><br/><label>ISBN: </label>0030521416 
<br/><br/><label>LCCN: </label>79-026603 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Arts--Marketing<br/>Arts--Management