TY  - BOOK
AU  - Luck,David J.(David Johnson)
AU  - Ferrell,O.C
TI  - Marketing strategy and plans: systematic marketing management
SN  - 0135582547
PY  - 1979///
CY  - Englewood Cliffs, N.J.
PB  - Prentice-Hall
KW  - Marketing management
KW  - United States
KW  - Case studies
N1  - Includes index; Bibliography: p
ER  -