Luck, David J. (David Johnson) <br/><br/>
Marketing strategy and plans  systematic marketing management 
David J. Luck, O. C. Ferrell 
 - Englewood Cliffs, N.J.  Prentice-Hall  1979 
 - 474p. ill. 24cm 
<br/><br/> Includes index 
<br/><br/>Bibliography: p 
<br/><br/><label>ISBN: </label>0135582547 
<br/><br/><label>LCCN: </label>78-10459 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing management--United States<br/>Marketing management--United States--Case studies