TY  - BOOK
AU  - Sudharshan,Devanathan
TI  - Marketing strategy: relationships, offerings, timing & resource allocation 
SN  - 0024182648
PY  - 1995///
CY  - Englewood Cliffs, New Jersey
PB  - Prentice-Hall
KW  - Marketing
KW  - Management
KW  - Strategic planning
KW  - Competition
ER  -