Sudharshan, Devanathan, <br/><br/>
Marketing strategy :  relationships, offerings, timing & resource allocation / 
D. Sudharshan. 
 - xvii, 446 pages :  illustrations ;  25 cm. 
<br/><br/><label>ISBN: </label>0024182648  RM183.54 9780024182647  Hadiah 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management<br/>Strategic planning.<br/>Competition.