Fifield, Paul <br/><br/>
Marketing strategy 
Paul Fifield. 
 - Oxford  Butterworth-Heinemann  1992. 
 - 259 p. : ill. ; 24 cm. 
 - The Marketing series .
<br/><br/><label>ISBN: </label>075061711X 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing