TY  - BOOK
AU  - Boone,Louis E
AU  - Hackleman,Edwin C
TI  - Marketing strategy
SN  - 0675087139
PY  - 1975///
CY  - Ohio
PB  - Merrill : Columbus
KW  - Marketing
KW  - Decision making
KW  - Management games
N1  - Includes index
ER  -