Spitz, A. Edward <br/><br/>
Marketing resources  allocation and optimization 
/ by A. Edward Spitz 
 - 1st ed. 
 - Petrocelli Books : New York  1974 
 - xvi, 198 p. illus. 24 cm. 
<br/><br/>Includes bibliographical references. 
<br/><br/><label>ISBN: </label>0884050580 
<br/><br/><label>LCCN: </label>73-019655 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing<br/>Marketing--Costs<br/>Mathematical optimization