TY  - BOOK
AU  - Cox,Keith K.(Keith Kohn).
AU  - Enis,Ben M
TI  - The marketing research process
SN  - 0876205449
PY  - 1972///
CY  - Calif
PB  - Goodyear Pub. Co. : Pacific Palisades
KW  - Marketing research
KW  - Decision making
N1  - Includes bibliographies
ER  -