Cox, Keith K. (Keith Kohn). <br/><br/>
The marketing research process 
a managerial approach to purchasing relevant information for decision making by Keith K. Cox and Ben M. Enis. 
 - Calif  Goodyear Pub. Co. : Pacific Palisades  1972. 
 - xiv, 622 p. illus. 25 cm. 
<br/><br/>Includes bibliographies. 
<br/><br/><label>ISBN: </label>0876205449 
<br/><br/><label>LCCN: </label>73-188257 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research<br/>Decision making