TY  - BOOK
AU  - Myers,John G.
AU  - Massy,William F
AU  - Greyser,Stephen A.
TI  - Marketing research and knowledge development: an assessment for marketing management
SN  - 0135576865
PY  - 1980///
CY  - Englewood Cliffs, N.J.
PB  - Prentice-Hall
KW  - Marketing research
KW  - United States
N1  - Includes bibliographical references
ER  -