Myers, John G. <br/><br/>
Marketing research and knowledge development  an assessment for marketing management 
John G. Myers, William F. Massy, Stephen A. Greyser 
 - Englewood Cliffs, N.J.  Prentice-Hall  1980 
 - 306p. 23cm 
<br/><br/>Includes bibliographical references 
<br/><br/><label>ISBN: </label>0135576865 
<br/><br/><label>LCCN: </label>80-13929 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research--United States