McGown, K. L. <br/><br/>
Marketing research  text and cases 
K.L. McGowen. 
 - Cambridge, Mass  Winthrop Publishers  1979. 
 - 432 p. ; 22 cm. 
<br/><br/><label>ISBN: </label>087626562X 
<br/><br/><label>LCCN: </label>79-11363 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research<br/>Marketing research--Case studies