Peterson, Robert A.  1944- <br/><br/>
Marketing research 
Robert A. Peterson 
 - 2nd ed. 
 - Plano, Texas  Business Publications Inc.  1988 
 - 576p. ill. 25cm. 
<br/><br/><label>ISBN: </label>0256037116 
<br/><br/><label>LCCN: </label>87-72018 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research