TY  - BOOK
AU  - Tull,Donald S
AU  - Hawkins, Del I.
TI  - Marketing research: measurement and method
SN  - 0024219320
PY  - 1993///
CY  - New York
PB  - MacMillan
KW  - Marketing research
KW  - Case studies
N1  - Earlier edition entitled: Marketing research : meaning, measurement and method, 1976
ER  -