Tull, Donald S <br/><br/>
Marketing research  measurement and method  a text with cases 
Donald S. Tull, Del I. Hawkins 
 - 6th ed. 
 - New York  MacMillan  1993 
 - xviii, 863 p. : ill. ; 25 cm. 
<br/><br/> Earlier edition entitled: Marketing research : meaning, measurement and method, 1976 
<br/><br/><label>ISBN: </label>0024219320 
<br/><br/><label>LCCN: </label>92-14611 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research<br/>Marketing research--Case studies