Kress, George. <br/><br/>
Marketing research 
George Kress. 
 - 2nd edition 
 - Reston, Virginia  Reston Publishing  1982. 
 - 427p. 25cm. 
<br/><br/><label>ISBN: </label>0835942694 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research