Aaker, David A. <br/><br/>
Marketing research 
David A.Aaker (and) George S.Day. 
 - 2nd ed. 
 - New York  J.Wiley  1983. 
 - 731p. 25cm. 
 - Wiley series in marketing .
<br/><br/><label>LCCN: </label>82-17446 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research